Telegram bot for sales: from button menus to a real salesperson
· 2 min read
Telegram is a natural place to sell: customers already use it every day, bots are free, and a conversation feels more personal than a website form. Yet most sales bots are menus of buttons that end with a link to the catalog. Here is how to do better.
What Telegram bots can do
A Telegram bot is an account run by software. It can receive and send messages, show buttons under messages, accept files and contacts, and link to payment pages. Two things matter for sales:
- A bot can’t write first. It can message only people who have started it. You bring customers in with a link, a QR code or a button on your website and social profiles.
- A bot is only as smart as what’s behind it. Everything it says comes from what is connected to it — a scripted menu, or an AI with access to your catalog.
Why button menus lose customers
Menus work when the customer knows exactly what they want and where it is. Most don’t. “Waterproof boots under €150 for a trip in April” isn’t a button. After a few taps without an answer, people leave — and the bot never finds out why.
What an AI salesperson adds
With an AI agent behind it, the bot holds a normal conversation. It understands a request written in the customer’s own words, asks one or two clarifying questions and answers with specific items and exact prices from your catalog. When the customer decides, it books a slot or creates an order, and the payment link arrives as a button under the message.
Remembering the customer
A bot conversation doesn’t have to start from zero each time. Sales Core AI continues the customer’s open conversation, remembers what they looked at and bought, and recognizes the same person on your website or in WhatsApp by their email or phone.
Setting it up
- Create a bot with @BotFather: /newbot, a name, a username — and copy the token.
- In Sales Core AI, add your products or connect your shop, and let the agent read your website.
- Paste the token in Channels → Telegram and choose the agent. The platform checks the token and registers the webhook itself.
- Press Start in your bot and talk to it as a customer. Every step the agent takes is visible in the conversation card.
Then put the bot’s link where your customers are: your website, your social profiles, your packaging. Details are on the Telegram page.